Global Warming Needs a New Name
Marketing genius Seth Godin says that one reason more isn’t being done to combat global warming is in the name.
…the vast majority of the population hasn’t even thought about the issue. The muted reaction to our impending disaster comes down to two things:
1. the name.
Global is good.
Warm is good.
Even greenhouses are good places.
How can “global warming” be bad?
I’m not being facetious. If the problem were called “Atmosphere cancer” or “Pollution death” the entire conversation would be framed in a different way.
[Via Seth’s Blog]
He may be on to something.
Scott Smith was thinking green at 1:55 PM on April 6, 2006
Comments are sorta kinda broken right now. We're working on it but to save energy can only work in daytime when solar system is at peak performance.
global+warming seth+godin marketing environmental+marketing
