Alex Nikolai Steffen’s piece from Wired on how technology is leading environmentalism out of the anti-business, anti-consumer wilderness is garnering a lot of attention these days.

As he writes, with climate change hard upon us, a new green movement is taking shape, one that embraces environmentalism’s concerns but rejects its worn-out answers. Technology, business and science can propel the world into a bright green future. Sounds like he’s been chatting with Greenthinker Scott!

You don’t change the world by hanging out in your basement shelter. “You do it by articulating a vision for the future and pursuing it with all the ingenuity humanity can muster. Indeed, being green at the start of the 21st century requires a wholehearted commitment to upgrading civilization.”

Steffen breaks down the four key principles that can guide the way:

1. Renewable energy is plentiful energy.

2. Efficiency creates value.

3. Cities beat suburbs.

4. Quality is wealth.

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