Densely woven from one of nature’s purest fibers, the lightly textured Organic Cotton Fireside Throws from Gaiam combine cashmere-like softness with easy-care comfort.

Beautifully fashioned from 100% organic cotton free of pesticides, chlorine, dyes and other chemical treatments, these blankets are then finished with a whipstitched border. Machine wash. Made in Portugal.

But why organic cotton? The simple act of growing and harvesting the one pound of cotton fiber needed to make, say, a T-shirt takes an enormous toll on the air, water, and soil, not to mention the health of people living and working in cotton country.

In response, farmers and manufactures have created a market for organically grown and sustainable cotton, producing fibers and clothing while significantly reducing toxic chemicals. Now it’s time to educate consumers and create consumer demand.