We’ve been teased and burned by the big beauty companies before but when they do well we should at least give them a mention.

And with that in mind, props go out to Yves Rocher for trying something new with their Inositol Vegetal Optimizing Day Moisturizer-1st Lines(whatever that is) which contains botanical inositol developed from green rice.

The packaging now has instructions printed right on the box; instead of on a paper insert; and the box itself is made with wood from sustainable-growth forests). And it all comes in a refillable jar that saves 78% of the plastic when you buy the inserts.

We have no idea what’s actually in this cream for the most part. But packaging-wise, it’s a good start.