According to the paper insert in my bill this month, Telus is going to plant a tree for every wireless customer who signs up for online billing and cancels their paper bill.

This campaign extends Telus’ partnership with Tree Canada which has started with TELUS funding the planting of nearly 11,000 trees, one for every shareholder who opted for an electronic copy of its annual report or social responsibility report.

Tree Canada will oversee planting to ensure that native and non-invasive tree species are planted on sites that need them most. The newly-planted trees will also help reduce soil erosion and recycle carbon dioxide, the greenhouse gas recognized as a leading contributor to global warming.

We’ll be waiting to see if any other companies will follow Telus’ lead.