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Air Canada Goes Green (Sort Of)

aircanada_photos.jpg

Air Canada has joined U.K.-based Silverjet in introducing a carbon credits program to meet the needs of green-minded consumers concerned about climate change.

The Canadian airline will be working with Zerofootprint, a site we recently posted about, “to offer the carbon offsets, a type of voucher used to sponsor clean-energy research and projects in an effort to counterbalance carbon emissions produced by human activities, such as flying.”

The cost? Well, for example, for an added cost of $12.80 on a Vancouver-Montreal return fare, travellers can support projects that reduce greenhouse gases.

Photo credit: Wikipedia.

Of course…

Critics of carbon offset programs say they fail to change people’s consumption patterns and encourage consumers to continue polluting the environment, as long as they make a financial contribution.

A fair point, we’re still talking about flying here folks.



 
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