ALT Hotels is a new chain from the people who brought us Le Germain.

The type of hotel we are introducing today reflects a strong trend in hotel accommoda¬tion, especially in Europe and Asia. It’s been dubbed ‘no-frills-chic’ and combines design, atmosphere and chic interiors with the best possible price. The overall concept is bold and the look is striking, but there are no any superfluous details,’ said Christiane Germain, co-president and CEO of Groupe Germain.

We’re talking an eco-chic but price-fair series of environmentally friendly hotels featuring heating and cooling with geothermal systems, recovery of heat from outdoor air and exhaust air leaving the building, recovery of heat from water used in commercial washers, energy-efficient lighting throughout, a main light switch for controlling all lights in the room when guests check out, geothermal hot water heaters, geothermally heated tiles on the ground floor, door contacts in stairwells to reduce lighting by half when unoccupied, and a system of direct digital controls (DDC) for ventilation, cooling and heating.

The first one opens in Montreal September and room rates are rumoured to be $129 a night.

…not to be confused with ATL hotels, hotels in Atlanta.