The New York Times (via Consumerist) takes a good look at Home Depot’s much publicized Eco Options program today. Green washing or a genuine good? That’s the question.

Green, after all, has become the new “new and improved,” a label so widely used that many environmental groups, while lauding the heightened interest of consumers, now dismiss many of the efforts as greenwash. “Everybody is in a mad scramble to say how green they are,” said Jim O’Donnell, manager of the Sierra Club Stock Fund, which handles $50 million in a portfolio of companies it considers environmentally friendly. He added that he was hopeful the product greening would become more meaningful over time.

Via Consumerist.