Corporate Green?
Macleans Magazine says corporate Canada has awakened to the huge benefits in going green…
While nervous politicians fret over the economic impact of environmental regulation, many executives are happily talking about the huge opportunities they see in scaling back energy use and emissions, and in some cases voluntarily setting their own tough emission caps. So fully have many large corporations adopted environmentalism that they’re now leading the green movement, taking action and investing billions of dollars in an era when governments and the general public have been more content to pay lip service to the cause.
A good read.
It continues…
It is, however, important to make a distinction between responsibility and altruism. Corporate greening is very much about profit. Forward-looking companies are beginning to see the writing on the wall when it comes to global warming, and understand that they can invest now in green technologies, and in many cases save money and win customers in the short-term, or pay the price later.
Nathan was thinking green at 10:34 AM on August 14, 2007
Comments are sorta kinda broken right now. We're working on it but to save energy can only work in daytime when solar system is at peak performance.
macleans macleans+magazine global+warming corporate+green energy
