It looks like H&M is getting on the organic bandwagon. Or, to put it more accurately, they already did and we missed it.

Since 2004, H&M has included 5 % organically grown cotton in certain baby and children’s garments. During 2005 and 2006, they sold garments containing more than 40 tonnes organic cotton yearly.

And in the beginning of 2007, H&M launched a new collection made with 100 % organic cotton and plans to use at least 600 tonnes it in their production this year. Additionally, in 2005, H&M was accepted as a participating company in the Fair Labor Association (FLA), dedicated to protecting workers’ rights and improving working conditions in overseas factories.