Organic Beer Goes Mainstream (Part 1)
Wow, it really is a day of treats here at Greenthinkers. First organic dark chocolate, then organic ice cream, and now organic beer. It might just be time to combine them all into an organic beer float!
So here’s the deal: We have enjoyed organic beer in the past (hello Mill Street Organic Lager). And now we’re very interested in checking out the big boys as they enter the market. On the way to a beer store near you - a Bud and Busch organic beer.
The marketing strategy is deliberately low-key. There will be no Bud Light-style barrage of TV commercials, according to McGauley. The company plans to depend on in-store displays and word of mouth, plus a donation to the Organic Farming Research Foundation in Santa Cruz, to drum up publicity.
As for the ingredients…
Organic beer is made the same way any beer is. But at least 95 percent of the ingredients have to be certified organic to earn U.S. Department of Agriculture certification. Organic barley, the main ingredient, costs a little more than conventional but is in good supply. But organic hops, used to give beer its bitter edge, are harder to find and most have to be imported, mainly from New Zealand and Europe. Brewers’ flavor palettes are limited because only a few hop varieties are grown organically.
Nathan was thinking green at 11:02 AM on August 16, 2007
Comments are sorta kinda broken right now. We're working on it but to save energy can only work in daytime when solar system is at peak performance.
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