Bottled water is ridiculously huge industry (multi-billion dollar, at last count) is coming up on soda pop (you say soda, I say pop) and juice in popularity. But with that popularity finally comes some scrutiny.

So let’s all read Macleans’ interesting read on the spectacular environmental costs of bottled water.

Ignoring the sky-high markup and the pollution created by production and distribution, the bottles themselves are single-use recyclable (meaning they can only be used for food products once, and are then converted into non-recyclable materials like carpet or synthetic fabrics), and an estimated 88 percent are never recycled anyway.

Via Torontoist, quoted above.