As we noticed them cited in a Sports Illustrated piece on global warming we spotlighted a while back, we thought it might be fun to look into what the Action Sports Environmental Coalition (ASEC) is all about.

It turns out that ASEC runs environmental and social responsibility programs specializing in progressive eco-education. These programs include the Bob Burnquist Global Cooling Challenge and Good Wood for the Hood. The Coalition also works to inspire the Action Sports industry - surfing, skateboarding, snowboarding, BMX and more - to value and take action toward social and environmental responsibility.

Sports going green? Sounds good to us.