Although not a distinct species from the purple passion fruit, the lilikoi is a slightly larger fruit, with bright yellow skin and tarter pulp. Most other characteristics of the vine and fruit are similar to the purple passion fruit.

And its namesake clothing company is also known for its passion. And its ethical and sustainable designs. All Lilikoi clothing and accessories are made from 100% natural fabrics. Sustainable fibres such as bamboo and organically grown cotton and linen are used wherever possible.

Case in point, the neko wrap dress, made from bamboo, organic cotton, and spandex. Beautiful stuff. Big pictures.