Attention holiday shoppers. Paying big prices for luxury goods doesn’t always mean you’re getting luxury quality. Well, at least that’s what WWF is saying, as reported by Financial Times.

Some of the big luxury names have received poor grades in a ranking of ethical and environmental performance …The WWF released a report called Deeper Luxury and gives both Italian jewelry company Bulgari and Italian accessory company Tod’s grade F for their “environmental, social and governance performance and reputation.” PPR, which owns Gucci, received a D, as did Swatch. Hermès, L’Oréal and LVMH got the highest grades: C+.

Via Jezebel.