Last night’s football game was the kick off (sorry) for General Electric NBC Universal’s “Green is Universal” multichannel, multiplatform environmental awareness campaign. What does that mean? To put it simply, a week of green on NBC.

The network’s making a company wide effort this week to raise environmental consciousness. Much of that effort is coming on news programs, but it’s also extending into primetime. The theme will be reflected in storylines for all of the network’s shows. So keep watching NBC for those oh-so-subtle green themes.