AdAge: Is Earth Day the New Christmas?
As April 22 approaches, marketers of all stripes are bombarding consumers with green promotions and products designed to get them to buy more products — some eco-friendly, some not so much. And while that message seems to contrast with the event’s intent, the oxymoron seems to have been lost on marketers jumping on the Earth Day bandwagon in record numbers.
UPDATE: The link isn’t working anymore. Must be a subscriber. Here is a reprint, with a Greenthinkers plug to boot.
Nathan was thinking green at 7:36 AM on April 21, 2008
Comments are sorta kinda broken right now. We're working on it but to save energy can only work in daytime when solar system is at peak performance.
adage earth+day ad+age earth+day+christmas Natalie+Zmuda
