So quickly has this green industry grown that people can now put their money into everything from green investment banks to green energy companies. Never mind hybrid cars, there are green computers, green grocery stores and even green, carbon-neutral weddings. Green is everywhere, and the message behind it is as simple as it is attractive: change your day-to-day habits, consume less, and for a small price, you can solve global warming. The only problem with it is this: you can’t. In fact, you can’t even come close.

So what can we do? Macleans tries to find out.