Spotted on a billboard this morning: Nestle Pure Life bottled watter is now in a container they are calling the ‘Eco-shape’. Yes, it’s true, we’re talking 30% less plastic than other brands while still holding the same amount of water.

According to SustainableGood, Nestle estimates it might save up to 65 million pounds of plastic resin each year by using Eco-shape. The new bottle also uses less paper because the label size was reduced. The company has removed color from the cap making it more recyclable as well.

It’s a step in the right direction, we suppose.