A Means To An END (Shoes, That Is)
Does that headline even make sense? We thought not. Oh well, on to the shoes.
Portland startup END Footwear’s goal: market performance running shoes as sustainable footwear. In addition to the up to 15 to 30% recycled rubber in their soles, END shoes will feature laces and upper webbing made from recycled plastic bottles. Plus, the box is 100% post-consumer recycled paper. But on the flipside, it’s made in China and still consists mostly of synthetic components.
Coming soon. Available August 1 at REI.com and other specialty footwear retailers. Via Treehugger and Oregon Live. http://www.treehugger.com/files/2008/07/end-sustainable-recycled-content-sneak.php



