Eco-Shoppers Persist Despite Gloomy Economy
An interesting finding came up in a new survey released recently by beauty retailer The Body Shop, indicating that in spite of the tough economic climate, ethics are as important as price with today’s increasingly eco-conscious consumers.
In Canada the findings revealed that 77% of consumers are making more purchasing choices based on the corporate behaviour and ethics of a company than they were five years ago and 40% of those polled say that they make those decisions on a weekly basis.
Other findings included:
68% of respondents cite quality of goods and trust in the brand as their criteria for buying a product
34% say they purchase based on the ethical reputation of a company
35% say price and value is their criteria for purchase