CBC's One Million Acts Of Green
Canadian late-night talk-fest The Hour with George Stroumboulopoulos and Cisco are partnering to spearhead a massive, nationwide environmental movement. This fall, CBC and The Hour hope to mobilize people to commit One Million Acts of Green. In partnership with Cisco, and their Human Network Effect campaign the collective goal is to change how we live and how we treat the planet, one act at a time.
Like Greenthinkers itself, and like the press release says, this push is not about overhauling your life; it’s about one act from each individual amassing to a million. Maybe it’s switching to compact fluorescent light bulbs, making the decision to walk or bike to work, or to buy locally grown organic food. It can be as simple as recycling your cell phone or as ambitious as building a green roof space. One small thing can have a huge impact. Young and old, parents and kids, small towns and big cities, The Hour wants us to take action for the sake of the environment. All you have to do is commit one act of “green” (or more), then register the act.
Read more after the jump.
The campaign will officially kick off on Tuesday October 21, 2008 and will run over The Hour’s entire upcoming season, through to June 2009. George and The Hour will unite with other CBC programs to ‘go green,’ including CBC News, Kids’ CBC, Steven & Chris, Living, CBC Sports and others. The call is out to everyone: politicians, celebrities, athletes, businesses, schools and universities. Everyone. OMAoG has recruited some big time environmental partners who will stand shoulder-to-shoulder with us for the duration of the campaign: Clean Air Foundation, The David Suzuki Foundation, Earth Day Canada, Environmental Defence, Evergreen, Green Street (managed by the Canadian Teachers’ Federation) and The Climate Project-Canada are all non-profit, ENGO’s. They are results-based, community-centred and absolute authorities on what it takes to get to ‘green.’