Amazon Frustration-Free Packaging is a multi-year initiative designed to alleviate ‘wrap rage.’ You know wrap rage when you see it - it often comes from opening kids’ toys or anything in clamshell packaging.

This new venture will see products shipped in recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties. The product itself is exactly the same, just simpler packaging.

Yay!

Via Consumerist.