It’s not a surprise around here, but it’s still a treat to read the following in print in a major publication:

Bottled water no longer has the cachet it once did, now that consumers understand the negative environmental effect of its processing and packaging. In fact, choosing tap water over bottled is au courant, especially among those who want to make green purchases.

And now here comes the Inside the Bottle campaign, designed to educate consumers about the bottled water industry. Good stuff.