Who: PETA (People for the Ethical Treatment of Animals) and Experience Project (the largest website for anonymously sharing life experiences)

What: PETA and Experience Project have teamed up to to make your New Year¹s resolution a reality. The ‘Pledge to Eat Veg’ 30 Day Challenge makes it simple and fun for every-day people to try vegetarianism for 30 days. As an added incentive, PETA will make a donation to the Fruit Tree Planting Foundation in the name of each individual who participates. Those who join the challenge will be helping the Fruit Tree Planting Foundation to reach its goal to plant 18 billion fruit trees worldwide - that’s three trees for every person on the planet.

When: Now through March 31, 2009.

Where & How: Joining the challenge is simple. Just visit the website. There, participants will learn how to get started and can share and compare their experiences while providing each other with support along the way.