The Ray, the limited-edition watch designed with Mother Nature in mind, now available at Watchismo.com. Designed and constructed using a selection of low-impact and renewable materials, The Ray is one of the most green timepieces we’ve seen.

The Ray has been designed with an eco-design strategy – so all materials, manufacturing, packaging and transport were planned to minimize environmental impact. This watch is manufactured and assembled by hand, is crafted from real ebony wood from sustainable managed forests, features an automatic movement that needs no batteries, and is packaged in recycled cardboard. Not to mention the cool design where only half the watch face is revealed.

Retails for US$495. A lot more than the Citizens we’ve been rocking of late.